How do you pronounce GIF? Does it matter?
When Oxford Dictionaries named the acronym GIF (graphics interchange format) as their US word of the year (in its verb use), debates resurfaced over its correct pronunciation. The short answer is that both /gɪf/ and /dʒɪf/ are fine – you can say GIF with the hard g of gift or the soft g of gin. Or you can say the letters: “gee eye eff”.